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       DAVE'S 
        DIARY - 7 APRIL 2004 - KENNY CHESNEY 
      SUN 
        RISES ON CHESNEY CHART  
      "We 
        had a dog named Bocephus living in the front yard/ he liked sleeping out 
        on top of the car/ he drank beer out of a mason jar." - Keg In 
        The Closet - Kenny Chesney. 
      
         
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          It's 
            no surprise expatriate Australasian guitar slinger Keith Urban maximises 
            high profile by touring with chart topping Tennessee troubadour Kenny 
            Chesney. 
             
            Chesney, 36, was the biggest grossing country act of 2003 and topped 
            Billboard rock and country charts with 500,000 plus sales in his first 
            week with eighth album, When The Sun Goes Down. 
             
            The singer from Luttrell - hometown of late Chet Atkins - borrows 
            from Jimmy Buffett's hedonism in his populist music. 
             
            It worked for Georgian superstar Alan Jackson when Buffett joined 
            him for their huge hit It's 5 0' Clock Somewhere. | 
         
       
      Chesney milks 
        cross genre marketing by duetting with Uncle Kracker on the Brett James 
        penned title track. 
         
        ''He's one of the funniest people I've ever met," says Chesney of 
        the rapper. 
         
        Hell, if Billy Joe Shaver can join Hank Jr as a duet partner of Kid Rock, 
        why not. 
         
        Chesney retreated to the Caribbean to fuel his new disc. 
         
        "I headed down to the islands, to a boat I have in the Caribbean," 
        says Chesney. 
        "I was going to take a two-month vacation, and didn't want to hear 
        any music besides Bob Marley. When I got down there, I pulled out this 
        old guitar that I had in a closet, started playing it and all of a sudden 
        began one of the most creative times of my life.'' 
         
        Chesney penned four tunes on the disc he co-produced with Buddy Cannon. 
         
        They include poignant Old Blue Chair, Being Drunk's A Lot Like Loving 
        You and I Go Back - a reflection on his musical rites of passage. 
         
        "I go back to a two toned short bed Chevy/ drivin my first love out 
        to the levee."  
         
        So why is Chesney the hottest country act of the year? 
         
      
         
          Well, 
            his nostalgia-primed music is aimed directly at radio backed with 
            intensive touring. 
             
            And, like Garth Brooks, he has a degree in advertising and targets 
            college audiences. 
             
            ''These kids aren't just into country,'' he says. ''I can play the 
            Violent Femmes or Hank Williams Jr.'s A Country Boy Can Survive 
            or one of my songs, and they'll sing along to all of it. That's how 
            I grew up listening to music, and a lot of my audience is listening 
            to music just like I did, and just like I do.'' 
             
            That hedonism peaks in Keg In The Closet.  
             
            ''In the song, it says, 'We didn't think it could ever end,' '' Chesney 
            recalled, ''when it did end. Wow, it was scary. Life's not a keg party. 
            Sometimes it looks like a keg party out here, but it's not.''  | 
            | 
         
       
       Not a keg 
        party but a genre long laced with booze - he has tour sponsorship from 
        Cruzan (pronounced ''cruisin''') - the rum of choice for tropical country 
        fans. 
         
        ''It's not a sponsorship, it's a way of life,'' says Chesney, ''and I'm 
        getting paid for it.'' 
        But life is not all rum, roses and vittles. 
         
        Chesney cut Michael Dulaney-Jason Sellers-Neil Thrasher penned Some 
        People Change - a new south reflection. 
         
        "His old man was a rebel yeller, bad boy to the bone/ he'd say 'can't 
        trust a coloured feller'/ he'd judge em by the tone of their skin/ he 
        was raised to think like his dad, narrow minded, full of hate/ on the 
        road that nowhere faced, till the grace of God got in the way/  
        then he saw the light and hit his knees and cried and said a prayer/ rose 
        up a brand new man and left the old one right there."  
         
        Not dramatic as Mark David Manders Klan parody Three Sheets To The 
        Wind but likely to be heard by millions more. 
         
        Chesney is likely to be known for songs such as Jose Leo's escapist Outta 
        Here - "south of the border there's a place I know/ where James 
        Taylor sang about Mexico."  
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